The world has moved online. Customers today use the Internet not only to find the things they more and more people prefer to do booking online, too. If you don’t have an online booking system on your travel or hospitality website, you, most likely, miss a lot of opportunities. If you are looking travel booking…
How Travel Industry is Unaffected in the Economic Slowdown?
The Tourism industry is one of the fastest growing sectors in India, making a good contribution to the GDP & not very much affected by the economic slowdown as other industries. In the year 2015, India had been ranked at 52nd and at 40th in 2017. India has shown the greatest percentage improvement in tourism…
How CRM Is Transforming Travel Consumer & Supplier Relationship
A travel company is positioned in the travel distribution flow, mostly in two segments, first for airline management and second in hotel distribution. Basically, a travel company/agency is one of the contact points for a traveler that helps them choose and organize a trip. This includes hotel & flight bookings, transfers, activities, sightseeing, excursions, etc….
Importance of SEO in the Travel Industry
Search Engine Optimization (SEO) is the process of proving the relevance and value of our product, services and website for a particular search term, with a view to moving up the search engine rankings (SERPs). With an online focus being so prevalent in the travel industry, travel SEO should be of high priority for any…
Role of Social Media Marketing in Travel Industry
Social media optimization isn’t restricted to marketing and brand building. It is just a smart idea to help you construct your brand, share of voice and long term online sales. In general, it refers to optimizing a website and its content in terms of sharing across social media and networking sites. In general, it is…